Area Information



Roanoke, VA is the center of one of the state’s largest metropolitan areas. It also offers the scenic beauty of being located in the Roanoke Valley between the Blue Ridge and Virginia Alleghany Highlands. The local economy features major companies like Allstate Insurance Company, Coca Cola Bottling Company, Elizabeth Arden, Volvo Trucks North America and General Electric Company. Within a 60-mile radius of the Roanoke Valley there are 21 institutions of higher learning including Virginia Tech, Hollins, University, Roanoke College and Virginia Western Community College. Affordable and quality healthcare is easily accessible with facilities including Carilion Roanoke Community Hospital and Virginia Tech Medical School.


Big Lick was established in 1852 and chartered in 1874. The town was named for an outcropping of salt which drew wildlife to the area near the Roanoke River. In 1882, the town became Roanoke and two years later was chartered as an independent city.



The four distinct generally mild seasons in the Roanoke Valley are a result of a humid subtropical climate. Annual averages in Roanoke, VA are 43 inches of rain, 15 inches of snow and over 200 days of sunshine.


Galleries, sports, outdoor opportunities, railroad heritage, cultural activities and museums create an eclectic mix of unique entertainment. The Blue Ridge Parkway, Blue Ridge Mountains, Upper James River Water Trail, Smith Mountain Lake, Crooked Road, Brooks Mill Winery and Blue Ridge Institute & Museum are just a few of the incredible local attractions. Popular celebrations in the Roanoke Valley include Festival in the Park, Olde Salem Days and Strawberry Festival.

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